Our Story

What started in 1990 as a small step towards joyful learning has grown into a heartfelt journey filled with play, passion, and purpose.

In our early days, we created books that sparked curiosity and brought smiles into classrooms. Today, we continue that same mission — making learning magical, meaningful, and full of happiness for every child.

The Past: Where It All Began

It all began with a simple dream — to make children look forward to learning.

Over the years, we brought that dream to life through more than 600 joyful books that turned lessons into stories, activities, and wonder.

We worked closely with educators and schools, creating learning experiences that were not just effective, but exciting.

One of our proudest moments was when our Managing Director, Mr. Rajesh Ghai, was honored with the Bharat Scout Award — a recognition of our commitment to joyful education.

The Present: Magik in Every Moment

Today, we’ve grown into something even more magical.

Beyond books, we now create board games, activity kits, and playful tools that make learning feel like a game — because we believe joy is the best teacher.

That belief led us to launch MagikPitara — a brand dedicated to blending learning with laughter, and curiosity with connection.

Our work was recently recognized at the G20 World Education Summit in Pune for our child-first, joyful approach to education.

Whether in classrooms or living rooms, we’re building playful adventures that bring families together and make every moment of learning count.

The Future: Reimagining Learning

Looking ahead, we’re dreaming even bigger.

We imagine a world where every child learns with a smile — where learning happens not just through textbooks, but through stories, play, and discovery.

We’re working on more interactive kits, story-based games, and hands-on tools that spark imagination and build real-life skills.

With care, creativity, and the joy of learning at the heart of everything we do, we’re excited for what’s next — and we can’t wait to bring more smiles along the way.